Media Effects: Advances in Theory and Research / Edition 3

by Jennings Bryant, Mary Beth Oliver

Overview

A textbook for advanced courses on media effects theory and research. The second edition includes extensive revisions as well as chapters on new topics including media consumption and its underlying reception processes, intermedia processes, educational and prosocial effects, individual differences in media effects, news effects on issue perception, and third-person effects. Subjects under discussion include sex and violence in the media, politics, minority issues, and psychological effects of information technologies and new media. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:	9780805864502
Publisher:	Taylor & Francis
Publication date:	12/18/2008
Series:	Routledge Communication Series
Edition description:	New Edition
Pages:	656
Product dimensions:	7.00(w) x 9.90(h) x 1.10(d)

About the Author

Jennings Bryant is Professor and holder of the Ronald R. Reagan endowed Chair of Broadcasting in the College of Communication at the University of Alabama. He is the founding co-editor of the Media Psychology journal, and serves on the editorial boards of 11 scholarly journals. His primary research interests are in entertainment theory, media effects, advanced communications technologies and systems, and media education.

Mary Beth Oliver is Professor and Co-Director of the Media Effects Research laboratory in the College of Communications at Penn State University. She specializes in media and psychology, with a focus on both the psychological effects of media and viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films, and the effect of media portrayals of racial groups on viewers' racial attitudes.

Table of Contents

	Preface	ix
1	News Influence on Our Pictures of the World	1
2	Exemplification Theory of Media Influence	19
3	Growing up with Television: Cultivation Processes	43
4	Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes	69
5	Media Priming: A Synthesis	97
6	Social Cognitive Theory of Mass Communication	121
7	Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion	155
8	Intermedia Processes and Powerful Media Effects	199
9	Resurveying the Boundaries of Political Communication Effects	215
10	Effects of Media Violence	269
11	Fright Reactions to Mass Media	287
12	Effects of Sex in the Media	307
13	Minorities and the Mass Media: Television into the 21st Century	333
14	Media Influences on Marketing Communications	353
15	Vast Wasteland or Vast Opportunity? Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes	397
16	Communication Campaigns: Theory, Design, Implementation, and Evaluation	427
17	Effects of Media on Personal and Public Health	453
18	The Third-Person Effect	489
19	Individual Differences in Media Effects	507
20	The Uses-And-Gratifications Perspective of Media Effects	525
21	Entertainment as Media Effect	549
22	Social and Psychological Effects of Information Technologies and Others Interactive Media	583
	Author Index	603
	Subject Index	629