Media Effects: Advances in Theory and Research / Edition 2

Media Effects: Advances in Theory and Research / Edition 2

by Jennings Bryant
     
 

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ISBN-10: 0805838635

ISBN-13: 9780805838633

Pub. Date: 03/01/2002

Publisher: Taylor & Francis

A textbook for advanced courses on media effects theory and research. The second edition includes extensive revisions as well as chapters on new topics including media consumption and its underlying reception processes, intermedia processes, educational and prosocial effects, individual differences in media effects, news effects on issue perception, and third-person

Overview

A textbook for advanced courses on media effects theory and research. The second edition includes extensive revisions as well as chapters on new topics including media consumption and its underlying reception processes, intermedia processes, educational and prosocial effects, individual differences in media effects, news effects on issue perception, and third-person effects. Subjects under discussion include sex and violence in the media, politics, minority issues, and psychological effects of information technologies and new media. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780805838633
Publisher:
Taylor & Francis
Publication date:
03/01/2002
Series:
Routledge Communication Series, #10
Edition description:
REV
Pages:
648
Product dimensions:
6.10(w) x 9.10(h) x 1.60(d)
Lexile:
1450L (what's this?)

Table of Contents

Prefaceix
1News Influence on Our Pictures of the World1
2Exemplification Theory of Media Influence19
3Growing up with Television: Cultivation Processes43
4Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes69
5Media Priming: A Synthesis97
6Social Cognitive Theory of Mass Communication121
7Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion155
8Intermedia Processes and Powerful Media Effects199
9Resurveying the Boundaries of Political Communication Effects215
10Effects of Media Violence269
11Fright Reactions to Mass Media287
12Effects of Sex in the Media307
13Minorities and the Mass Media: Television into the 21st Century333
14Media Influences on Marketing Communications353
15Vast Wasteland or Vast Opportunity? Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes397
16Communication Campaigns: Theory, Design, Implementation, and Evaluation427
17Effects of Media on Personal and Public Health453
18The Third-Person Effect489
19Individual Differences in Media Effects507
20The Uses-And-Gratifications Perspective of Media Effects525
21Entertainment as Media Effect549
22Social and Psychological Effects of Information Technologies and Others Interactive Media583
Author Index603
Subject Index629

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