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Media Effects: Advances in Theory and Research / Edition 2

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Overview

This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects.

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

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Product Details

  • ISBN-13: 9780805838640
  • Publisher: Taylor & Francis
  • Publication date: 2/1/2002
  • Series: Routledge Communication Series , #2
  • Edition description: Revised
  • Edition number: 2
  • Pages: 648
  • Product dimensions: 6.14 (w) x 9.21 (h) x 1.37 (d)

Meet the Author

Jennings Bryant is Professor and holder of the Ronald R. Reagan endowed Chair of Broadcasting in the College of Communication at the University of Alabama. He is the founding co-editor of the Media Psychology journal, and serves on the editorial boards of 11 scholarly journals. His primary research interests are in entertainment theory, media effects, advanced communications technologies and systems, and media education.

Mary Beth Oliver is Professor and Co-Director of the Media Effects Research laboratory in the College of Communications at Penn State University. She specializes in media and psychology, with a focus on both the psychological effects of media and viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films, and the effect of media portrayals of racial groups on viewers' racial attitudes.

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Table of Contents

Contents: Preface. M. McCombs, A. Reynolds, News Influence on Our Pictures of the World. D. Zillmann, Exemplification Theory of Media Influence. G. Gerbner, L. Gross, M. Morgan, N. Signorielli, J. Shanahan, Growing up With Television: Cultivation Processes. L.J. Shrum, Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes. D.R. Roskos-Ewoldsen, B. Roskos-Ewoldsen, F.R.D. Carpentier, Media Priming: A Synthesis. A. Bandura, Social Cognitive Theory of Mass Communication. R.E. Petty, J.R. Priester, P. BriƱol, Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion. E.M. Rogers, Intermedia Processes and Powerful Media Effects. D.M. McLeod, G.M. Kosicki, J.M. McLeod, Resurveying the Boundaries of Political Communication Effects. G.G. Sparks, C.W. Sparks, Effects of Media Violence. J. Cantor, Fright Reactions to Mass Media. R.J. Harris, C.L. Scott, Effects of Sex in the Media. B.S. Greenberg, D. Mastro, J.E. Brand, Minorities and the Mass Media: Television Into the 21st Century. D.W. Stewart, P. Pavlou, S. Ward, Media Influences on Marketing Communications. S.M. Fisch, Vast Wasteland or Vast Opportunity?: Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes. R.E. Rice, C.K. Atkin, Communication Campaigns: Theory, Design, Implementation, and Evaluation. J.D. Brown, K. Walsh-Childers, Effects of Media on Personal and Public Health. R.M. Perloff, The Third-Person Effect. M.B. Oliver, Individual Differences in Media Effects. A.M. Rubin, The Uses-and-Gratifications Perspective of Media Effects. J. Bryant, D. Miron, Entertainment as Media Effect. N. Mundorf, K.R. Laird, Social and Psychological Effects of Information Technologies and Other Interactive Media.

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