Media Effects Research: A Basic Overview / Edition 4

Paperback (Print)
Rent from
(Save 75%)
Est. Return Date: 07/26/2015
Buy New
Buy New from
Buy Used
Buy Used from
(Save 34%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $11.31
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (23) from $11.31   
  • New (5) from $41.80   
  • Used (18) from $11.31   


Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.
Read More Show Less

Editorial Reviews

From the Publisher

"I would describe this text to a colleague as a very practical book for a research methods course in mass communication-one that grounds students in research basics but also opens their eyes to exciting contemporary examples of media effects research."

"MEDIA EFFECTS RESEARCH is an insightful, comprehensive and well-written book which is a good fit for anyone teaching a media effects course for undergraduates. The examples in the book are recent and described in a way that the undergraduate students can well relate to the content discussed in the book."

Read More Show Less

Product Details

  • ISBN-13: 9781111344450
  • Publisher: Cengage Learning
  • Publication date: 1/1/2012
  • Edition number: 4
  • Pages: 336
  • Sales rank: 568,981
  • Product dimensions: 6.30 (w) x 9.20 (h) x 0.60 (d)

Meet the Author

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.
Read More Show Less

Table of Contents

Preface. 1. A SCIENTIFIC APPROACH TO THE STUDY OF MEDIA EFFECTS. Ways of Knowing. Goals of Science. How are the Goals of Science Achieved? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 2. SCIENTIFIC METHODS IN MEDIA EFFECTS RESEARCH. Analyzing Media Content. The Sample Survey. The Search for Causal Relationships. The Experimental Method. Controversy about Research Methods. Other Methodological Approaches. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 3. A BRIEF HISTORY OF MEDIA EFFECTS RESEARCH. Setting the Stage. 1929-1932-The Payne Fund Studies. The Invasion from Mars. Early Theory of Media Effects: The Magic Bullet Model. The People's Choice Study: A New View of Media Effects. The Decatur Study: The Two-Step Flow of Communication. The Evils of Comic Books. The Dawn of Television. Many Types of Media Effects. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 4. TIME SPENT WITH MASS MEDIA: REASONS AND CONSEQUENCES. The Uses and Gratifications Perspective. The Problem with Self-Reports. The Raw Numbers: Media Minutes Add Up. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 5. EFFECTS OF MEDIA VIOLENCE. The Presence of Violent Content. The Causal Link Between Viewing Violence and Behaving Aggressively. Desensitization to Violence. What about Video Games? Are They Training Kids to Kill? How Do Violent Video Games Cause Aggression? Why Do People Like Media Violence? Where Does Research on Media Violence Go Now? Why Do So Many People Doubt the Effects of Media Violence? Concluding Comments. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 6. SEXUAL CONTENT IN THE MEDIA. Human Sexuality Brings Out Passionate Opinion. Sorting Out Definitions and Terms. The Commission on Obscenity and Pornography. Research Following the Commission Report. The Meese Commission Report on Pornography. Sex on Prime-Time TV. Sex and the Internet. Control Over Media Content. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 7. MEDIA THAT STIR EMOTIONS. Fright Reactions to Media are Prevalent. Developmental Theory: What Scares One Child May Not Scare Another. Experimenting with the Incredible Hulk. Why is the Paranormal So Scary? Why Do Some Media Fears Linger for So Long? A Theory of Differential Brain Processing. Theory about Emotional Coping: What's a Parent to Do? Is It Fun to Be Scared? Beyond Fear: Other Emotional Reactions to Media. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 8. PERSUASIVE EFFECTS OF THE MEDIA. What Is Persuasion? How Media Messages Persuade Without Even Trying. Intentional Persuasion in the Media. Key Principles of Media Persuasion. Subliminal Persuasion: The Magic Key? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 9. THE EFFECTS OF NEWS AND POLITICAL CONTENT. Thinking about the News. The Role of Emotion. Another View of News: Do Certain News Reports Cause More People to Die? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 10. THE EFFECTS OF MEDIA STEREOTYPES. Stereotypical Representations in the Media. Racial Stereotypes. The Imbalance in Media Research on Stereotypes. An Intriguing and Under-Studied Media Depiction: Faces. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 11. THE IMPACT OF NEW MEDIA TECHNOLOGIES. The Revolution in New Media Technology. Computers and the Internet: Connection or Alienation? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 12. MEET MARSHALL MCLUHAN: A LESS SCIENTIFIC APPROACH TO MEDIA IMPACT. Is There any Value to Considering Marshall McLuhan? Meet Marshall McLuhan. The Eras of Communication History. The Medium is the Message. The Effects of Electronic Media on Human Beings. Why Does McLuhan's "Theory" Fail as a Scientific Approach? McLuhan's Influence. Final Reflections. Summary. Key Terms and Concepts. Notes. Important Sources on Marshall McLuhan. Glossary: Theories and Theoretical Concepts Discussed in the Text (By Chapter). Name Index. Subject Index.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)