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From the Publisher
"I would describe this text to a colleague as a very practical book for a research methods course in mass communication-one that grounds students in research basics but also opens their eyes to exciting contemporary examples of media effects research."
"MEDIA EFFECTS RESEARCH is an insightful, comprehensive and well-written book which is a good fit for anyone teaching a media effects course for undergraduates. The examples in the book are recent and described in a way that the undergraduate students can well relate to the content discussed in the book."