Media Effects

Media Effects

by W. James Potter
     
 

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on

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Overview

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Product Details

ISBN-13:
9781412964692
Publisher:
SAGE Publications
Publication date:
01/03/2012
Pages:
400
Product dimensions:
7.40(w) x 9.00(h) x 0.90(d)

Meet the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Table of Contents

PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS
1. Why Study Media Effects?
2. Defining Key Ideas
3. What is a Media Effect?
4. Media Influence
5. Media Theories
PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS
6. Physiological Effects
7. Cognitive Effects
8. Belief Effects
9. Attitude Effects
10. Affective Effects
11. Behaviorial Effects
PART III. TYPES OF MACRO-LEVEL EFFECTS
12. Macro Level Effects on the Public
13. Macro Level Effects - Institutions
14. Macro Level Effects - Society, Culture, and Mass Media
IV: THE BIG PICTURE
15. Big Picture
16. Springboard

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