Media Effects

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Overview

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

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Product Details

  • ISBN-13: 9781412964692
  • Publisher: SAGE Publications
  • Publication date: 1/3/2012
  • Pages: 400
  • Product dimensions: 7.40 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

W. James Potter is Professor of Communication at the University of California, Santa Barbara. A holder of a Ph.D. in Communication Theory and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He has published numerous scholarly articles, book chapters, and 20 books, including Media Effects, The 11 Myths of Media Violence, Theory of Media Literacy, and Arguing for a General Framework for Mass Media Scholarship.

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Table of Contents

PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS
1. Why Study Media Effects?
2. Defining Key Ideas
3. What is a Media Effect?
4. Media Influence
5. Media Theories
PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS
6. Physiological Effects
7. Cognitive Effects
8. Belief Effects
9. Attitude Effects
10. Affective Effects
11. Behaviorial Effects
PART III. TYPES OF MACRO-LEVEL EFFECTS
12. Macro Level Effects on the Public
13. Macro Level Effects - Institutions
14. Macro Level Effects - Society, Culture, and Mass Media
IV: THE BIG PICTURE
15. Big Picture
16. Springboard

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