Media Ethics: Cases and Moral Reasoning / Edition 7

Media Ethics: Cases and Moral Reasoning / Edition 7

by Clifford G. Christians, Woods, McKee, Fackler
     
 

ISBN-10: 0205418457

ISBN-13: 9780205418459

Pub. Date: 09/22/2004

Publisher: Allyn & Bacon, Inc.

Media Ethics uses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance readers' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media

Overview

Media Ethics uses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance readers' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

Product Details

ISBN-13:
9780205418459
Publisher:
Allyn & Bacon, Inc.
Publication date:
09/22/2004
Edition description:
REV
Pages:
318
Product dimensions:
7.12(w) x 9.24(h) x 0.71(d)

Related Subjects

Table of Contents

Introduction: Ethical Foundations and Perspectives.
The Potter Box Model of Reasoning.
Using Ethical Principles.
Five Ethical Guidelines.
To Whom is Moral Duty Owed?
Who Ought to Decide?

1. NEWS.

1. Business Pressures.
The Time Warner Colossus.
NBC and GM's Pickup.
The Wichita Experiment.
Disney World's Birthday Celebrations.
New Times in Los Angeles.

2. Truthtelling.
The Unabomber's Manifesto.
Sexism and World Cup Soccer.
Abortion Profiteers.
Fabrication at The Globe.
An Enemy of the People.

3. Reporters and Sources.
Watergate and Grand Jury Information.
Stolen Voice Mail.
Confidentiality in Minnesota.
Pesticide Panic.

4. Social Justice.
The Electronic Highway.
Boston's Bizarre Murder.
The Homeless Story.
Ten Weeks at Wounded Knee.

5. Invasion of Privacy.
Privacy in Cyberspace.
A Prostitute on Page 12.
Sports Stories on July 4.
Dead Body Photo.

2. PERSUASION IN ADVERTISING.

6. Special Audiences.
The Littlest Consumers.
Selling Kids to Advertisers?
Some Say "No" More Often than Others.
The Bill Sell for a "Purely Progressive Tax".
Sexually Provocative or Socially Responsible?

7. What to Advertise.
A Magazine and Its Cigarettes.
Does Alcohol Advertising Get a "Free Ride?"
The 30-Second Candidate.
Feminine Hygiene in the Living Room.
Empowering or Manipulating the Health Care Consumer.

8. How To Say It.
Phillip Morris Tells Young People"Think. Don't Smoke".
Yo Quiero Stereotype?
Making the Same Different: Parity Products.
Defining Outrageousness Down.
Anorexic Chic?

9. Media Considerations.
Gatekeepers I: None of "Those Ads" in this Paper.
Gatekeepers II: Taking the Heat About Abortion.
The Captive Audience.
Infomercials—"They Need to Make You Rich, Thin, or Beautiful. The Best Do All Three."
The "Wild West" of Marketing?—Advertising on the Internet.

3. PERSUASION AND PUBLIC RELATIONS.

10. Public Communication.
Mr. Ethics Sells Out.
A Lawyer Asks for Help.
PACKing for Washington.
A Public Relations Discovery.
A New Kind of War.

11. Telling the Truth in Organizational Settings.
Is It Live or Tape?
A Committed Front?
Digital Debates.
A Web of Caring.

12. Conflicting Loyalties.
A New Client?
Friends? The Friendly Journalist?
Politician Pitches Pills.
All Too Human.
The Long-Distance Client.

13. The Demands of Social Responsibility.
Pepsi Challenged by Rumors.
Smart Giving.
Employee Volunteers.
The Medical Endorsement?
Caught on Tape.

4. ENTERTAINMENT.

14. Violence.
Hear It, Feel It, Do It.
Crunchy Terror in T-Rex Park.
TNT's Crazy Horse.
"The Storyteller".
Comic Capers.

15. Profits, Wealth, and Public Trust.
Crude Script for Tinsel Town.
Virtual Whitewash.
The Purpose is Profit.
Deep Trouble for Harry.
Super Strip.

16. Media Scope and Depth.
Reel History.
Bigotry as Entertainment.
Hey, Baby, Life Stinks.
The Father Knows Best.

17. Censorship.
Ice-T on Ice.
Cruising on Instinct.
Cybersex and Soul.
The I-Man Cometh.

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