Media Ethics: Key Principles for Responsible Practice / Edition 1

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Overview

Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, and media-based marketing. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. It avoids moralizing and instead emphasizes the deliberative nature of ethics, inviting students to grapple with ethical dilemmas on their own and presenting ethical theory in a way designed to enrich classroom discussion. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future.
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Editorial Reviews

Deni Elliott
"This book, more than any other media ethics textbook currently available, treats students as the intellectually curious, philosophically aware, and ethically motivated individuals that we hope them to be. As one brings one’s own wisdom to the reading with the understanding that there is more to learn, this is one of those rare books that has the potential to keep on giving to professors and to students."
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Product Details

  • ISBN-13: 9781412956857
  • Publisher: SAGE Publications
  • Publication date: 10/3/2008
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 280
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Patrick Lee Plaisance (Ph.D. Syracuse University) is an associate professor in the Department of Journalism and Technical Communication at Colorado State University, where he teaches media ethics, reporting, and mass communication theory at the undergraduate and graduate levels. His primary research areas include media ethics, moral psychology, virtue ethics, journalistic values, and newsroom socialization. His work has focused on analyzing how ethics theory can be more effectively brought to bear on media practice, and he has conducted qualitative and quantitative social-science research on journalistic decision making. He worked for nearly 15 years as a journalist at newspapers around the country, including papers in Los Angeles, south Florida, New Jersey, and Virginia. He has contributed chapters and case studies to numerous journalism and media ethics books and has published more than a dozen peer-reviewed articles in journals including Journalism & Mass Communication Quarterly, Communication Research, Journal of Mass Media Ethics, Communication Theory, and many others. He is also the author of the book Virtue in Media: The Moral Psychology of Excellence in News & PR.

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Table of Contents

1. Ethics Theory: An Overview
Ethics defined
Key thinkers through the ages
Idealism and relativism
Means and ends
Intents and consequences
For discussion
2. Ethics Theory: Application to Media
Ethics versus wrongdoing
Values in the media
A checklist for ethical reasoning
Perceptions of bias in the media
Media ethics in cyberspace
For discussion
3. Transparency
Trust and secrecy
Transparency as respect
Kant: The ‘principle of humanity’
Kant: The ‘theory of human dignity’
Transparency and the media
Transparency in cyberspace
For Discussion
4. Justice
Concepts of justice
Rawls and utilitarianism
Rawls and ‘A Theory of Justice’
Power of Rawlsian justice
Value of Rawls for ethics
Justice as fairness in the media
Justice in cyberspace
For discussion
5. Harm
What constitutes ‘harm’?
‘Harm’ as culturally bound concept
Understanding ‘harm’ in the media
‘Harm’ more precisely defined
Mill’s harm principle
Harm in cyberspace
When concern for harm and other duties conflict
For discussion
6. Autonomy
Freedom and autonomy
Autonomy as ‘positive’ freedom
Moral autonomy
Autonomy and ‘natural law’
Autonomous agency and the media
Journalistic independence
Autonomy for PR professionals
Autonomy in cyberspace
For discussion
7. Privacy
Privacy defined
The moral value of privacy
The history of privacy
Privacy in the media
Privacy in cyberspace
For discussion
8. Community
Defining community
Philosophical roots of ‘community’
Communitarian theory
Community: A feminist priority
John Dewey and community
The idea of the public sphere
Community and journalism
Community and public relations
Community and advertising
Community in cyberspace
For discussion
Conclusion
Theories of moral development
Implications of a universal moral theory
Media ethics in cyberspace
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