Media Game : American Politics in the Television Age / Edition 1

Media Game : American Politics in the Television Age / Edition 1

by Shanto Iyengar, Roy Behr
     
 

ISBN-10: 0023599650

ISBN-13: 9780023599651

Pub. Date: 08/13/1992

Publisher: Pearson

Product Details

ISBN-13:
9780023599651
Publisher:
Pearson
Publication date:
08/13/1992
Series:
New Topics in Politics Series
Pages:
248
Product dimensions:
5.46(w) x 8.23(h) x 0.47(d)

Table of Contents

Ch. 1American Politics in the Age of Television1
Television as a Window on the World2
Overview5
Pt. IThe News Media9
Ch. 2The Rise of Broadcasting11
Audiences12
Broadcasters15
Advertisers28
Ch. 3Getting the News39
Print Sources39
Broadcast Sources42
The Nature of News50
How News Is Reported51
Organizational Routines53
Campaign Coverage57
Pt. IIPoliticians67
Ch. 4Campaigning on Television71
The Emergence of Media Campaigns72
Campaign Strategy77
Ch. 5New Styles of Governing103
The Public Presidency106
The Public Congressperson118
Pt. IIIVoters127
Ch. 6The Evolution of "Media Effects" Research129
The Era of Minimal Consequences129
Revising Minimal Consequences132
Appendix: Changes in Research Method134
Ch. 7The Multiple Effects of Television on Public Opinion139
Learning140
Agenda Setting142
Framing Responsibility for Political Issues144
Persuasion146
Ch. 8The Consequences of Political Campaigns157
The Dynamics of Campaigns159
The Multiple Effects of Campaign Messages167
The Special Importance of Debates and Advertising177
Campaign Finance and Electoral Competition183
Ch. 9Public Opinion and the Power to Govern189
The Ups and Downs of Presidential Popularity191
Media Management Versus History195
The Policy Costs of Popularity202
Pt. IVEvaluating the System207
Ch. 10The Media as Educator209
Alternative Perspectives on Fairness210
Ch. 11The Media as Monitor221
Adversarial Versus Official Journalism222
Monitoring the Candidates226
Ch. 12Conclusion233
The Changing Relationship Between the Media and Politicians234
The Changing Relationship Between the Media and Voters236
Index241

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