Media Game : American Politics in the Television Age / Edition 1

Media Game : American Politics in the Television Age / Edition 1

by Shanto Iyengar, Roy Behr
     
 

ISBN-10: 0023599650

ISBN-13: 9780023599651

Pub. Date: 08/13/1992

Publisher: Pearson

Product Details

ISBN-13:
9780023599651
Publisher:
Pearson
Publication date:
08/13/1992
Series:
New Topics in Politics Series
Pages:
248
Product dimensions:
5.46(w) x 8.23(h) x 0.47(d)

Table of Contents

CHAPTER 1 AMERICAN POLITICS IN THE AGE OF TELEVISION
1(8)
TELEVISION AS A WINDOW ON THE WORLD
2(3)
OVERVIEW
5(4)
PART I THE NEWS MEDIA 9(58)
CHAPTER 2 THE RISE OF BROADCASTING
11(28)
AUDIENCES
12(3)
BROADCASTERS
15(13)
ADVERTISERS
28(7)
SUMMARY
35(1)
SUGGESTED READINGS
36(3)
CHAPTER 3 GETTING THE NEWS
39(28)
PRINT SOURCES
39(3)
BROADCAST SOURCES
42(8)
THE NATURE OF NEWS
50(1)
HOW NEWS IS REPORTED
51(2)
ORGANIZATIONAL ROUTINES
53(4)
CAMPAIGN COVERAGE
57(8)
SUGGESTED READINGS
65(2)
PART II POLITICIANS 67(60)
CHAPTER 4 CAMPAIGNING ON TELEVISION
71(32)
THE EMERGENCE OF MEDIA CAMPAIGNS
72(5)
CAMPAIGN STRATEGY
77(23)
SUMMARY
100(1)
SUGGESTED READINGS
100(3)
CHAPTER 5 NEW STYLES OF GOVERNING
103(24)
THE PUBLIC PRESIDENCY
106(12)
THE PUBLIC CONGRESSPERSON
118(7)
SUMMARY
125(1)
SUGGESTED READINGS
126(1)
PART III VOTERS 127(80)
CHAPTER 6 THE EVOLUTION OF "MEDIA EFFECTS" RESEARCH
129(10)
THE ERA OF MINIMAL CONSEQUENCES
129(3)
REVISING MINIMAL CONSEQUENCES
132(2)
APPENDIX: CHANGES IN RESEARCH METHOD
134(4)
SUGGESTED READINGS
138(1)
CHAPTER 7 THE MULTIPLE EFFECTS OF TELEVISION ON PUBLIC OPINION
139(18)
LEARNING
140(2)
AGENDA SETTING
142(2)
FRAMING RESPONSIBILITY FOR POLITICAL ISSUES
144(2)
PERSUASION
146(8)
SUMMARY
154(1)
SUGGESTED READINGS
155(2)
CHAPTER 8 THE CONSEQUENCES OF POLITICAL CAMPAIGNS
157(32)
THE DYNAMICS OF CAMPAIGNS
159(8)
THE MULTIPLE EFFECTS OF CAMPAIGN MESSAGES
167(10)
THE SPECIAL IMPORTANCE OF DEBATES AND ADVERTISING
177(6)
CAMPAIGN FINANCE AND ELECTORAL COMPETITION
183(3)
SUMMARY
186(1)
SUGGESTED READINGS
187(2)
CHAPTER 9 PUBLIC OPINION AND THE POWER TO GOVERN
189(18)
THE UPS AND DOWNS OF PRESIDENTIAL POPULARITY
191(4)
MEDIA MANAGEMENT VERSUS HISTORY
195(7)
THE POLICY COSTS OF POPULARITY
202(2)
SUGGESTED READINGS
204(3)
PART IV EVALUATING THE SYSTEM 207(34)
CHAPTER 10 THE MEDIA AS EDUCATOR
209(12)
ALTERNATIVE PERSPECTIVES ON FAIRNESS
210(8)
SUMMARY
218(1)
SUGGESTED READINGS
219(3)
CHAPTER 11 THE MEDIA AS MONITOR
221(12)
ADVERSARIAL VERSUS OFFICIAL JOURNALISM
222(4)
MONITORING THE CANDIDATES
226(5)
SUGGESTED READINGS
231(2)
CHAPTER 12 CONCLUSION
233(8)
THE CHANGING RELATIONSHIP BETWEEN THE MEDIA AND POLITICIANS
234(2)
THE CHANGING RELATIONSHIP BETWEEN THE MEDIA AND VOTERS
236(5)
INDEX 241

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