Media Game : American Politics in the Television Age / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (23) from $1.99   
  • New (3) from $2.97   
  • Used (20) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2005

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New Softcover book in excellent condition.

Ships from: Magnolia, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Seller since 2014

Feedback rating:


Condition: New
1992 Paperback New

Ships from: san francisco, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Seller since 2008

Feedback rating:


Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by

Product Details

  • ISBN-13: 9780023599651
  • Publisher: Pearson
  • Publication date: 8/13/1992
  • Series: New Topics in Politics Series
  • Edition number: 1
  • Pages: 248
  • Product dimensions: 5.46 (w) x 8.23 (h) x 0.47 (d)

Table of Contents

Ch. 1 American Politics in the Age of Television 1
Television as a Window on the World 2
Overview 5
Pt. I The News Media 9
Ch. 2 The Rise of Broadcasting 11
Audiences 12
Broadcasters 15
Advertisers 28
Ch. 3 Getting the News 39
Print Sources 39
Broadcast Sources 42
The Nature of News 50
How News Is Reported 51
Organizational Routines 53
Campaign Coverage 57
Pt. II Politicians 67
Ch. 4 Campaigning on Television 71
The Emergence of Media Campaigns 72
Campaign Strategy 77
Ch. 5 New Styles of Governing 103
The Public Presidency 106
The Public Congressperson 118
Pt. III Voters 127
Ch. 6 The Evolution of "Media Effects" Research 129
The Era of Minimal Consequences 129
Revising Minimal Consequences 132
Appendix: Changes in Research Method 134
Ch. 7 The Multiple Effects of Television on Public Opinion 139
Learning 140
Agenda Setting 142
Framing Responsibility for Political Issues 144
Persuasion 146
Ch. 8 The Consequences of Political Campaigns 157
The Dynamics of Campaigns 159
The Multiple Effects of Campaign Messages 167
The Special Importance of Debates and Advertising 177
Campaign Finance and Electoral Competition 183
Ch. 9 Public Opinion and the Power to Govern 189
The Ups and Downs of Presidential Popularity 191
Media Management Versus History 195
The Policy Costs of Popularity 202
Pt. IV Evaluating the System 207
Ch. 10 The Media as Educator 209
Alternative Perspectives on Fairness 210
Ch. 11 The Media as Monitor 221
Adversarial Versus Official Journalism 222
Monitoring the Candidates 226
Ch. 12 Conclusion 233
The Changing Relationship Between the Media and Politicians 234
The Changing Relationship Between the Media and Voters 236
Index 241
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)