Media Globalization and the Discovery Channel Networks

Media Globalization and the Discovery Channel Networks

by Ole J. Mjos
     
 

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ISBN-10: 041599246X

ISBN-13: 9780415992466

Pub. Date: 07/27/2009

Publisher: Taylor & Francis

This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization

Overview

This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.

Product Details

ISBN-13:
9780415992466
Publisher:
Taylor & Francis
Publication date:
07/27/2009
Series:
Routledge Advances in Internationalizing Media Studies Series
Pages:
236
Product dimensions:
6.10(w) x 9.10(h) x 0.70(d)

Table of Contents

Introduction: Global Media Phenomena 1. Discovery and a Globalizing ‘Televisual Culture’ 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery’s Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship

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