Media/Impact: An Introduction to Mass Media / Edition 11

Media/Impact: An Introduction to Mass Media / Edition 11

by Shirley Biagi
     
 

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ISBN-10: 1133311385

ISBN-13: 9781133311386

Pub. Date: 01/01/2014

Publisher: Cengage Learning

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media—its industries and support industries as well as the legal, ethical, social,

Overview

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media—its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence—how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

Product Details

ISBN-13:
9781133311386
Publisher:
Cengage Learning
Publication date:
01/01/2014
Edition description:
Older Edition
Pages:
448
Sales rank:
237,800
Product dimensions:
13.30(w) x 10.40(h) x 0.60(d)

Table of Contents

Part I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Choosing Sources. 13. Society and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide.

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