Gift Guide

Media in China: Consumption, Content and Crisis / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $62.80
Usually ships in 1-2 business days
(Save 64%)
Other sellers (Hardcover)
  • All (7) from $62.80   
  • New (4) from $171.45   
  • Used (3) from $62.80   


Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries.
This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.

Read More Show Less

Editorial Reviews

From the Publisher
'A welcome volume in an under-researched field ... interesting and thought-provoking reading.' - The China Quarterly
Read More Show Less

Product Details

  • ISBN-13: 9780700716142
  • Publisher: Taylor & Francis
  • Publication date: 8/23/2002
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.69 (d)

Meet the Author

Stephanie Hemelryk Donald is Senior lecturer in Media and communications at the University of Melbourne. Research interests include children and the media in China, film cultures and visual politics in the Asian region. Michael Keane is Research Fellow at the Creative Industries Research and Applications Centre at Queensland (CIRAC) University of Technology. His PhD. dissertation (1999) discussed policy and Chinese domestic television drama development in the 1990s. Research interests are media governance, and television format trade and creative industry developments in East Asia. Yin Hong is Professor in the Department of Communication, Tsinghua University, Beijing, China.

Read More Show Less

Table of Contents

List of tables and figures
Sect. 1 Background, History and Theory 1
1 Media in China: new convergences, new approaches 3
2 Chinese media - one channel, two systems 18
3 Meaning, production, consumption: the history and reality of television drama in China 28
Sect. 2 Cinema and Television: Marketing Strategies, Hybridity, and Survival 41
4 The consumption of cinema in contemporary China 43
5 The global-national position of Hong Kong Cinema in China 55
6 'Satellite modernity': four modes of televisual imagination in the disjunctive socio-mediascape of Guangzhou 67
7 Send in the clones: television formats and content creation in the People's Republic of China 80
Sect. 3 Politics, Image, and the Niche Market 91
8 Rock in a hard place: commercial fantasies in China's music industry 93
9 'We are Chinese' - music and identity in 'cultural China' 105
10 Semiotic over-determination or 'indoctritainment': television, citizenship, and the Olympic Games 116
11 Crazy rabbits! Children's media culture 128
12 'What can I do for Shanghai?' Selling spiritual civilization in China's cities 139
13 Professional soccer in China: a market report 152
Sect. 4 Media, New Media, and Crisis 165
14 Salellite and cable platforms: development and content 167
15 Networks and Industrial Community Television in China: precursors to a revolution 179
16 The Surfer-in-Chief and the would-be kings of content: a short study of and 192
17 Responses to crisis: convergence, content industries and media governance 200
Notes on contributors 212
Bibliography 215
Index 232
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)