Overview

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of ...
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Media in China: Consumption, Content and Crisis

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Overview

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries.
This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.
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Editorial Reviews

From the Publisher
'A welcome volume in an under-researched field ... interesting and thought-provoking reading.' - The China Quarterly
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Product Details

  • ISBN-13: 9781317973362
  • Publisher: Taylor & Francis
  • Publication date: 2/4/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 256
  • File size: 3 MB

Meet the Author

Stephanie Hemelryk Donald is Senior lecturer in Media and communications at the University of Melbourne. Research interests include children and the media in China, film cultures and visual politics in the Asian region. Michael Keane is Research Fellow at the Creative Industries Research and Applications Centre at Queensland (CIRAC) University of Technology. His PhD. dissertation (1999) discussed policy and Chinese domestic television drama development in the 1990s. Research interests are media governance, and television format trade and creative industry developments in East Asia. Yin Hong is Professor in the Department of Communication, Tsinghua University, Beijing, China.

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Table of Contents

List of tables and figures
Acknowledgements
Preface
Sect. 1 Background, History and Theory 1
1 Media in China: new convergences, new approaches 3
2 Chinese media - one channel, two systems 18
3 Meaning, production, consumption: the history and reality of television drama in China 28
Sect. 2 Cinema and Television: Marketing Strategies, Hybridity, and Survival 41
4 The consumption of cinema in contemporary China 43
5 The global-national position of Hong Kong Cinema in China 55
6 'Satellite modernity': four modes of televisual imagination in the disjunctive socio-mediascape of Guangzhou 67
7 Send in the clones: television formats and content creation in the People's Republic of China 80
Sect. 3 Politics, Image, and the Niche Market 91
8 Rock in a hard place: commercial fantasies in China's music industry 93
9 'We are Chinese' - music and identity in 'cultural China' 105
10 Semiotic over-determination or 'indoctritainment': television, citizenship, and the Olympic Games 116
11 Crazy rabbits! Children's media culture 128
12 'What can I do for Shanghai?' Selling spiritual civilization in China's cities 139
13 Professional soccer in China: a market report 152
Sect. 4 Media, New Media, and Crisis 165
14 Salellite and cable platforms: development and content 167
15 Networks and Industrial Community Television in China: precursors to a revolution 179
16 The Surfer-in-Chief and the would-be kings of content: a short study of Sina.com and Netease.com 192
17 Responses to crisis: convergence, content industries and media governance 200
Notes on contributors 212
Bibliography 215
Index 232
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