The Media in Your Life: An Introduction to Mass Communication (with Interactive Companion Website) / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Paperback)
  • All (11) from $1.99   
  • New (2) from $36.62   
  • Used (9) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$36.62
Books Revisited
Seller since 2013

Feedback rating:

(98)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
$84.20
El Pinarillo Books
Seller since 2011

Feedback rating:

(5)

Condition: New
2000 Paperback New Book New and in stock. 7/31/2000. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you ... will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: London, United Kingdom

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

More About This Textbook

Overview

With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
Read More Show Less

Product Details

  • ISBN-13: 9780205317820
  • Publisher: Pearson
  • Publication date: 7/31/2000
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 576
  • Product dimensions: 8.04 (w) x 9.98 (h) x 0.85 (d)

Table of Contents

1. We the People and the Mass Media.
New Media, Old Media.
Technology Endures, Changes, and Converges.
Media and Economics: Who Will the Piper Be? And Who Pays the Piper?
Media and Political Participation.
Media and Society.
A New Internationalism.
Cultural Impact: Power to the People.
Global Impact: The Ubiquitous Media.
Media Convergence: Internet Payoff.

2. How We Communicate: Processes and Economics.
The Communication Process.
The Mass Communication Process.
Uses of Mass Communication.
The U.S. Mass Communication System.
The U.S. Mass Media System and the World.
Media Convergence: Interactivity.
Cultural Impact: Whom Do You Trust on the Internet?

3. Books.
Growth of Literary Culture.
Books in American Life.
Today's Market Structure.
Audience Demand in Book Publishing Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Media Convergence: Multimedia Packages.
Cultural Impact: How the Critics Review African-American Writers.

4. Newspapers.
Newspapers in American Life.
Today's Market Structure.
Audience Demand in Newspaper Markets.
Supplying the Audience's Demand.
Newspapers as Organizations.
Trends and Innovations.
Who Are American Journalists?
Media Convergence: Take One Tablet and Read Me in the Morning.
Cultural Impact: Journalists Keep an Eye on Local Governments.

5. Magazines.
Magazines in American Life.
Today's Market Structure.
Audience Demand in Magazine Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Media Convergence: Slate vs. Salon.
Cultural Impact: Teen Magazines.

6. The Movies.
Film in American Life.
Cultural and Political Development.
Today's Market Structure.
Audience Demand in Movie Markets.
Supplying the Audience's Demand.
Supplying the International Market.
Trends and Innovations.
Media Convergence: Lie Back and Click.
Cultural Impact: Quirky Video Debuts at Sundance.
Global Impact: International Movie Market Grows, Changes.

7. Radio.
Radio in American Life.
Today's Market Structure.
Audience Demand in Radio Markets.
Supplying the Audience's Demand.
International Radio.
Trends and Innovations.
Global Impact: Knoxville Radio Goes Worldwide.
Media Convergence: Voice of America and the Internet.
Cultural Impact: Shortwave Radio.

8. Television.
Television in American Life.
Today's Market Structure.
Audience Demand in Television Markets.
Supplying the Audience Demand.
Trends and Innovations.
Media Convergence: Virtual Reality: Is It Really Real?
Cultural Impact: TV Land versus Real Life.

9. Music and the Recording Industry.
Printed and Recorded Music in American Life.
Social and Cultural Impact.
The Recording Industry.
Today's Market Structure.
Audience Demand in Recording Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Media Convergence: NetAid: Using Convergence to Attack World Poverty.
Cultural Impact: MTV: Making Money and Influencing Culture around the World.

10. Computers and the Information Highway.
Computers in American Life.
The Information Highway.
Today's Market Structure.
Audience Demand in Computer Markets.
Supplying the Audience's Demand.
Trends and Innovations.
Cultural Impact: Native Americans and Technology.
Global Impact: Companies Fight to Control International Web Access.

11. Regulation.
Regulation in American Life.
Content and Information Regulation.
The Threat of Regulation.
Gaining Access to Journalists' Information.
Trends and Innovations.
Global Impact: China Faces Long Odds in Efforts to Regulate the Internet.
Media Convergence: New Technology and Regulation.
Cultural Impact: The Pentagon Papers.

12. Ethics.
Ethics in American Life.
Classical Ethics in a Modern Society.
Political and Economic Demand for Ethical Behavior.
Supplying Ethical Standards.
Ethical Situations and Dilemmas.
Trends.
Media Convergence: Video News Releases.
Cultural Impact: Legal but Dangerous?
The Ethics of PR and Media.

13. Public Relations.
Public Relations in American Life.
Social and Cultural Impact.
Demand for Public Relations.
Supplying the Demand for Public Relations.
Trends and Innovations.
Global Public Relations.
Global Impact: Public Relations Worldwide.
Media Convergence: Web, Satellite, and Downlinks.
Cultural Impact: The Greening of PR.

14. Advertising.
Advertising in American Life.
Cultural and Political Impact of Advertising.
Structure of Advertising and Demand.
Supplying the Demand for Advertising.
Trends and Innovations.
Media Convergence: Who Is Doubleclick?
Cultural Impact: Rap and Advertising: Where Culture Goes, Advertising Follows.

15. Mass Communication Research.
Defining Mass Communication Research.
Mass Communication Research in American Life.
Mass Media Effects: Continuing Issues in Media Effects.
Cultural Studies Today.
Uses of Media.
Influences on Content.
Ideology.
Trends.
Media Convergence: Research.
Cultural Impact: Using Research.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)