Media Literacy / Edition 3

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One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. In that regard, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication-print, photography, film, radio, television, and interactive media. But since the first edition of this text was published in 1995, much has happened in the world of media, and this new text addresses those changes in particular, and also includes: conceptual revisions, more current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text; Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media; and Part III consists of a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate. This is one of the key works available today on the topic of media literacy

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Editorial Reviews

Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780275992224
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 11/30/2007
  • Edition number: 3
  • Pages: 514
  • Product dimensions: 6.14 (w) x 9.21 (h) x 1.13 (d)

Meet the Author

ART SILVERBLATT is Professor of Communications and Journalism at Webster University in St. Louis. He is the author of numerous books and articles, including Media Literacy: Keys to Interpreting Media Messages (Praeger Publications, 1995, 2001), The Dictionary of Media Literacy (Greenwood Press, 1997), Approaches to the Study of Media Literacy (1999), and International Communications: A Media Literacy Approach (2004). Another book, Approaches to Genre Study is scheduled to be published in Fall 2006.

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Table of Contents

Pt. 1 Introduction 1

Ch. 1 Introduction to Media Literacy 3

Pt. 2 Keys to Interpreting Media Messages 15

Sect. 1 Process 17

Ch. 2 Overview: Elements of Communication 19

Ch. 3 Process 27

Ch. 4 Process 39

Sect. 2 Context 65

Ch. 5 Historical Context 67

Ch. 6 Cultural Context 93

Ch. 7 Structure 115

Sect. 3 Framework 133

Ch. 8 Framework 135

Ch. 9 Framework 147

Sect. 4 Production Elements 163

Ch. 10 Production Elements 165

Ch. 11 Production Elements 185

Worksheet - Keys to Interpreting Media Messages 203

Pt. 3 Media Formats 211

Ch. 12 Journalism 213

Ch. 13 Advertising 265

Ch. 14 American Political Communications 325

Ch. 15 Digital Media Communications 379

Pt. 4 Issues and Outcomes 413

Ch. 16 Issues in Media Communications 415

Ch. 17 Outcomes 453

Glossary 465

Suggested Reading 485

Index 487

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