Media Literacy / Edition 3

Media Literacy / Edition 3

by Art Silverblatt
     
 

ISBN-10: 0275992586

ISBN-13: 9780275992583

Pub. Date: 11/01/2007

Publisher: ABC-CLIO, Incorporated

This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the "keys") that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political…  See more details below

Overview

This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the "keys") that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political communications. The final section discusses important issues in media communications: media and violence, media and children, media and social change, and global communications. Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several other media-related courses, such as media criticism; media research; Introduction to Mass Communications; Media and Society; media seminars; and education courses in communications, language arts, or social studies. A separate Instructor's Manual is available upon request.

Product Details

ISBN-13:
9780275992583
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/01/2007
Edition description:
REV
Pages:
512
Product dimensions:
6.14(w) x 9.21(h) x 1.03(d)

Related Subjects

Table of Contents

Pt. 1 Introduction 1

Ch. 1 Introduction to Media Literacy 3

Pt. 2 Keys to Interpreting Media Messages 15

Sect. 1 Process 17

Ch. 2 Overview: Elements of Communication 19

Ch. 3 Process 27

Ch. 4 Process 39

Sect. 2 Context 65

Ch. 5 Historical Context 67

Ch. 6 Cultural Context 93

Ch. 7 Structure 115

Sect. 3 Framework 133

Ch. 8 Framework 135

Ch. 9 Framework 147

Sect. 4 Production Elements 163

Ch. 10 Production Elements 165

Ch. 11 Production Elements 185

Worksheet - Keys to Interpreting Media Messages 203

Pt. 3 Media Formats 211

Ch. 12 Journalism 213

Ch. 13 Advertising 265

Ch. 14 American Political Communications 325

Ch. 15 Digital Media Communications 379

Pt. 4 Issues and Outcomes 413

Ch. 16 Issues in Media Communications 415

Ch. 17 Outcomes 453

Glossary 465

Suggested Reading 485

Index 487

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