Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

by Art Silverblatt, Donald Miller, Julie Smith, Nikole Brown
     
 

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This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the "keys") that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political

Overview

This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the "keys") that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political communications. The final section discusses important issues in media communications: media and violence, media and children, media and social change, and global communications. Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several other media-related courses, such as media criticism; media research; Introduction to Mass Communications; Media and Society; media seminars; and education courses in communications, language arts, or social studies. A separate Instructor's Manual is available upon request.

Editorial Reviews

Booknews
Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
"Silverblatt (Webster Univ.) and his fellow authors carefully scaffold this book to include introductory definitions of media literacy terminology in sociocultural and political contexts in which media are produced, distributed, and consumed. . . . The book could be incorporated into introductory-level undergraduate or graduate courses in media studies, journalism, and communications and enjoyed by anyone interested in learning more about mass media. . . . Summing Up: Recommended. Lower-division undergraduates, graduate students, general readers." - Choice

Product Details

ISBN-13:
9781440830914
Publisher:
ABC-CLIO, Incorporated
Publication date:
05/31/2014
Pages:
550
Product dimensions:
6.40(w) x 9.10(h) x 1.50(d)

Meet the Author

Art Silverblatt, PhD, is professor of communications and journalism at Webster University, St. Louis, MO, and vice president of Gateway Media Literacy Partners (GMLP), a regional media literacy consortium.

Andrew Smith is full-time professor in the School of Communications at Lindenwood University, teaching courses in media literacy, mass communication, film, and interactive media.

Don Miller is faculty at Webster University School of Communication.

Julie Smith is professor of media literacy at Webster University.

Nikole Brown is a graduate student in media literacy/education at Webster University.

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