Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

by Art Silverblatt, Donald Miller, Julie Smith, Nikole Brown
     
 

View All Available Formats & Editions

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.

• Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars

Overview

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.

• Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars

• Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media

• Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change

Editorial Reviews

From the Publisher
"Silverblatt (Webster Univ.) and his fellow authors carefully scaffold this book to include introductory definitions of media literacy terminology in sociocultural and political contexts in which media are produced, distributed, and consumed. . . . The book could be incorporated into introductory-level undergraduate or graduate courses in media studies, journalism, and communications and enjoyed by anyone interested in learning more about mass media. . . . Summing Up: Recommended. Lower-division undergraduates, graduate students, general readers." - Choice
Booknews
Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781440831157
Publisher:
ABC-CLIO, Incorporated
Publication date:
05/31/2014
Edition description:
New Edition
Pages:
548
Product dimensions:
6.00(w) x 9.20(h) x 1.30(d)

Meet the Author

Art Silverblatt, PhD, is professor of communications and journalism at Webster University, St. Louis, MO, and vice president of Gateway Media Literacy Partners (GMLP), a regional media literacy consortium.

Andrew Smith is full-time professor in the School of Communications at Lindenwood University, teaching courses in media literacy, mass communication, film, and interactive media.

Don Miller is faculty at Webster University School of Communication.

Julie Smith is professor of media literacy at Webster University.

Nikole Brown is a graduate student in media literacy/education at Webster University.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >