Media Literacy: Keys to Interpreting Media Messages

Media Literacy: Keys to Interpreting Media Messages

by Art Silverblatt, Donald Miller, Julie Smith, Nikole Brown
     
 

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Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.

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Overview

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.

Editorial Reviews

From the Publisher

"Silverblatt (Webster Univ.) and his fellow authors carefully scaffold this book to include introductory definitions of media literacy terminology in sociocultural and political contexts in which media are produced, distributed, and consumed. . . . The book could be incorporated into introductory-level undergraduate or graduate courses in media studies, journalism, and communications and enjoyed by anyone interested in learning more about mass media. . . . Summing Up: Recommended. Lower-division undergraduates, graduate students, general readers." - Choice
Booknews
Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781440831157
Publisher:
ABC-CLIO, Incorporated
Publication date:
05/31/2014
Edition description:
New Edition
Pages:
548
Sales rank:
1,464,956
Product dimensions:
6.00(w) x 9.20(h) x 1.30(d)

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