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Media Literacy / Edition 6
     

Media Literacy / Edition 6

by W. James Potter
 

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ISBN-10: 1452206252

ISBN-13: 9781452206257

Pub. Date: 01/31/2012

Publisher: SAGE Publications

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the

Overview

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.

Product Details

ISBN-13:
9781452206257
Publisher:
SAGE Publications
Publication date:
01/31/2012
Edition description:
Sixth Edition
Pages:
552
Sales rank:
873,392
Product dimensions:
7.30(w) x 9.00(h) x 1.00(d)

Table of Contents

PART 1. INTRODUCTION
Chapter 1: Living in the Message-Saturated World
Chapter 2: Media Literacy Approach
PART 2. AUDIENCE
Chapter 3: Individual Perspective
Chapter 4: Industry Perspective on Audience
Chapter 5: Children as a Special Audience
PART 3. INDUSTRY
Chapter 6: Development of the Mass Media Industries
Chapter 7: The Economic Game
Chapter 8: The Current Picture
PART 4. CONTENT
Chapter 9: Mass Media Content and Reality
Chapter 10: News
Chapter 11: Entertainment
Chapter 12: Advertising
Chapter 13: Interactive Media
PART 5. EFFECTS
Chapter 14: Proactive Perspective on Media Effects
Chapter 15: Broadening Our Perspective on Media Effects
PART 6. CONFRONTING THE ISSUES
Chapter 16: Who Owns and Controls the Mass Media?
Chapter 17: Privacy
Chapter 18: Piracy
Chapter 19: Violence
Chapter 20: Sports
PART 7. THE SPRINGBOARD
Chapter 21: Personal Strategy for Increasing Media Literacy
Chapter 22: Helping Others Increase Media Literacy
Appendix A: Profiles of the Mass Media Industries
Appendix B: Examples of Mass Media Effects
Appendix C: Contacts

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