Media Literacy / Edition 1

Media Literacy / Edition 1

by W. James Potter
     
 

Media Literacy introduces students to the fascinating world that operates behind media messages.

Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them

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Overview

Media Literacy introduces students to the fascinating world that operates behind media messages.

Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.

Product Details

ISBN-13:
9780761909262
Publisher:
SAGE Publications
Publication date:
01/08/1998
Edition description:
Second Edition
Pages:
438

Related Subjects

Meet the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Table of Contents

Ch. 1Why increase media literacy?2
Ch. 2Defining media literacy15
Ch. 3The media literacy model32
Ch. 4Developing media literacy40
Ch. 5Reality and media messages60
Ch. 6Entertainment content73
Ch. 7What is news?101
Ch. 8Advertising132
Ch. 9Development of the mass media industries154
Ch. 10Economic perspective168
Ch. 11Who owns and controls the mass media?192
Ch. 12What is an audience?214
Ch. 13Broadening our perspective on media effects230
Ch. 14How does the effects process work?244
Ch. 15Effects on institutions262
Ch. 16The importance of real-world knowledge282
Ch. 17Personal strategy for increasing media literacy296
Ch. 18Helping others increase media literacy310
Ch. 19Media influence on sports328
Ch. 20Media violence347
Ch. 21Privacy and piracy with the media363
App. AProfiles of the mass media industries384
App. BImmediate and long-term effects of media on individuals415
App. CMedia literacy organizations432

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