Media Literacy / Edition 5
  • Media Literacy / Edition 5
  • Media Literacy / Edition 5

Media Literacy / Edition 5

by W. James Potter
     
 

This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media… See more details below

Overview

This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media influence on sports; media violence; and privacy and piracy issues. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781412979450
Publisher:
SAGE Publications
Publication date:
05/27/2010
Edition description:
Fifth Edition
Pages:
463
Product dimensions:
7.30(w) x 8.90(h) x 0.80(d)

Table of Contents

Ch. 1Why increase media literacy?2
Ch. 2Defining media literacy15
Ch. 3The media literacy model32
Ch. 4Developing media literacy40
Ch. 5Reality and media messages60
Ch. 6Entertainment content73
Ch. 7What is news?101
Ch. 8Advertising132
Ch. 9Development of the mass media industries154
Ch. 10Economic perspective168
Ch. 11Who owns and controls the mass media?192
Ch. 12What is an audience?214
Ch. 13Broadening our perspective on media effects230
Ch. 14How does the effects process work?244
Ch. 15Effects on institutions262
Ch. 16The importance of real-world knowledge282
Ch. 17Personal strategy for increasing media literacy296
Ch. 18Helping others increase media literacy310
Ch. 19Media influence on sports328
Ch. 20Media violence347
Ch. 21Privacy and piracy with the media363
App. AProfiles of the mass media industries384
App. BImmediate and long-term effects of media on individuals415
App. CMedia literacy organizations432

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