Media Literacy / Edition 6

Media Literacy / Edition 6

by W. James Potter
     
 

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the

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Overview

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.

Product Details

ISBN-13:
9781452206257
Publisher:
SAGE Publications
Publication date:
01/31/2012
Edition description:
Sixth Edition
Pages:
552
Sales rank:
849,075
Product dimensions:
7.30(w) x 9.00(h) x 1.00(d)

Table of Contents

Ch. 1Why increase media literacy?2
Ch. 2Defining media literacy15
Ch. 3The media literacy model32
Ch. 4Developing media literacy40
Ch. 5Reality and media messages60
Ch. 6Entertainment content73
Ch. 7What is news?101
Ch. 8Advertising132
Ch. 9Development of the mass media industries154
Ch. 10Economic perspective168
Ch. 11Who owns and controls the mass media?192
Ch. 12What is an audience?214
Ch. 13Broadening our perspective on media effects230
Ch. 14How does the effects process work?244
Ch. 15Effects on institutions262
Ch. 16The importance of real-world knowledge282
Ch. 17Personal strategy for increasing media literacy296
Ch. 18Helping others increase media literacy310
Ch. 19Media influence on sports328
Ch. 20Media violence347
Ch. 21Privacy and piracy with the media363
App. AProfiles of the mass media industries384
App. BImmediate and long-term effects of media on individuals415
App. CMedia literacy organizations432

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