Media Literacy / Edition 6

Media Literacy / Edition 6

by W. James Potter
     
 

View All Available Formats & Editions

ISBN-10: 1452206252

ISBN-13: 9781452206257

Pub. Date: 01/31/2012

Publisher: SAGE Publications

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the

Overview

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.

Product Details

ISBN-13:
9781452206257
Publisher:
SAGE Publications
Publication date:
01/31/2012
Edition description:
Sixth Edition
Pages:
552
Product dimensions:
7.30(w) x 9.00(h) x 1.00(d)

Table of Contents

Prefacevii
Part IFoundations
1.What Is Media Literacy?2
2.Developing Media Literacy16
3.The Skills of Media Literacy36
4.Importance of Knowledge Structures58
Part IIKnowledge Structures of Media Content
5.What Is News?84
6.What Is Entertainment?112
7.Commercial Advertising134
Part IIIKnowledge Structures of Media Industries
8.Development of the Mass Media Industries156
9.Economic Perspective166
10.Who Owns and Controls the Media?186
11.Profiles of Media Industries206
12.What Is an Audience?242
Part IVKnowledge Structures of Media Effects
13.Broadening Our Perspective on Media Effects258
14.Immediate Effects of Media on Individuals268
15.Long-Term Media Effects on Individuals278
16.How Do the Effect Processes Work?298
17.Media Influence on Institutions314
Part VPutting It All Together
18.The Importance of Real-World Information342
19.The Media Literacy Perspective360
20.Strategies for Increasing Media Literacy376
References395
Index413
About the Author423

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >