Media Literacy / Edition 5

Paperback (Print)
Rent
Rent from BN.com
$14.88
(Save 79%)
Est. Return Date: 11/01/2014
Buy Used
Buy Used from BN.com
$48.45
(Save 31%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Paperback)
  • All (19) from $1.99   
  • New (3) from $42.64   
  • Used (16) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$42.64
Seller since 2008

Feedback rating:

(1762)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2010 Paperback New Ships out next day, click expedited for faster shipping.

Ships from: cadiz, KY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$145.00
Seller since 2014

Feedback rating:

(165)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$155.00
Seller since 2014

Feedback rating:

(165)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

"Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning." Media Literacy, Third Edition will enhance the media skills of undergraduate and graduate students studying Media Literacy, Media Content, Media Effects, and Mass Media Communication.
Read More Show Less

Editorial Reviews

Rebecca Dumlao

"This Media Literacy text goes far beyond any other I’ve seen in helping students learn how to become better informed media consumers rather than simply sponges which absorb whatever they see and hear from different mass media. Consequently, this textbook helps make basic concepts of Media Literacy valuable, memorable and meaningful long after the semester in which it is used."

Dolores Flamiano

"The book covers a range of material in an accessible and interesting way. Points of distinction: readability, accessibility, and comprehensiveness."

Booknews
A broad introduction for undergraduates, spanning many of the boundaries set up in academia to study media and offering a blend of critical and social scientific perspectives. Learning features include chapter summaries, exercises, key concepts, and a "self-help" tone that speaks directly to students. Coverage includes the importance of media literacy, how the mind works, commercial advertising, economic terms and concepts, media ownership and control, and media effects. Includes a media literacy quiz and answers. Especially useful for typical undergraduate students whose knowledge base in media and culture is wide but not deep. Annotation c. by Book News, Inc., Portland, Or.
Booknews
An undergraduate text exploring the messages sent out from the media and how they embed themselves, often subtly and even subliminally, in the real world of people, locations, and events. It provides a plan of action for readers to better understand media content, media industries, and how they affect both individuals and society. Potter has taught media courses at Stanford, the U. of California, Santa Barbara, and elsewhere in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Franklin Donaldson
One of the best texts in plain language describing the effects of media literacy on the public.
Read More Show Less

Product Details

  • ISBN-13: 9781412979450
  • Publisher: SAGE Publications
  • Publication date: 5/27/2010
  • Edition description: Fifth Edition
  • Edition number: 5
  • Pages: 463
  • Product dimensions: 7.30 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

W. James Potter is Professor of Communication at the University of California, Santa Barbara. A holder of a Ph.D. in Communication Theory and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He has published numerous scholarly articles, book chapters, and 20 books, including Media Effects, The 11 Myths of Media Violence, Theory of Media Literacy, and Arguing for a General Framework for Mass Media Scholarship.

Read More Show Less

Table of Contents

Ch. 1 Why increase media literacy? 2
Ch. 2 Defining media literacy 15
Ch. 3 The media literacy model 32
Ch. 4 Developing media literacy 40
Ch. 5 Reality and media messages 60
Ch. 6 Entertainment content 73
Ch. 7 What is news? 101
Ch. 8 Advertising 132
Ch. 9 Development of the mass media industries 154
Ch. 10 Economic perspective 168
Ch. 11 Who owns and controls the mass media? 192
Ch. 12 What is an audience? 214
Ch. 13 Broadening our perspective on media effects 230
Ch. 14 How does the effects process work? 244
Ch. 15 Effects on institutions 262
Ch. 16 The importance of real-world knowledge 282
Ch. 17 Personal strategy for increasing media literacy 296
Ch. 18 Helping others increase media literacy 310
Ch. 19 Media influence on sports 328
Ch. 20 Media violence 347
Ch. 21 Privacy and piracy with the media 363
App. A Profiles of the mass media industries 384
App. B Immediate and long-term effects of media on individuals 415
App. C Media literacy organizations 432
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)