Media Literacy / Edition 5
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Media Literacy / Edition 5

by W. James Potter
     
 

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ISBN-10: 1412979455

ISBN-13: 9781412979450

Pub. Date: 05/27/2010

Publisher: SAGE Publications

This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media

Overview

This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media influence on sports; media violence; and privacy and piracy issues. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781412979450
Publisher:
SAGE Publications
Publication date:
05/27/2010
Edition description:
Fifth Edition
Pages:
463
Product dimensions:
7.30(w) x 8.90(h) x 0.80(d)

Table of Contents

Prefacevii
Part IFoundations
1.What Is Media Literacy?2
2.Developing Media Literacy16
3.The Skills of Media Literacy36
4.Importance of Knowledge Structures58
Part IIKnowledge Structures of Media Content
5.What Is News?84
6.What Is Entertainment?112
7.Commercial Advertising134
Part IIIKnowledge Structures of Media Industries
8.Development of the Mass Media Industries156
9.Economic Perspective166
10.Who Owns and Controls the Media?186
11.Profiles of Media Industries206
12.What Is an Audience?242
Part IVKnowledge Structures of Media Effects
13.Broadening Our Perspective on Media Effects258
14.Immediate Effects of Media on Individuals268
15.Long-Term Media Effects on Individuals278
16.How Do the Effect Processes Work?298
17.Media Influence on Institutions314
Part VPutting It All Together
18.The Importance of Real-World Information342
19.The Media Literacy Perspective360
20.Strategies for Increasing Media Literacy376
References395
Index413
About the Author423

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