Media Literacy / Edition 3

Media Literacy / Edition 3

by W. James Potter
     
 

ISBN-10: 1412909899

ISBN-13: 9781412909891

Pub. Date: 03/28/2005

Publisher: SAGE Publications

"Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and…  See more details below

Overview

"Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning." Media Literacy, Third Edition will enhance the media skills of undergraduate and graduate students studying Media Literacy, Media Content, Media Effects, and Mass Media Communication.

Product Details

ISBN-13:
9781412909891
Publisher:
SAGE Publications
Publication date:
03/28/2005
Edition description:
Third Edition
Pages:
480
Product dimensions:
7.37(w) x 9.12(h) x (d)

Related Subjects

Table of Contents

Preface Part I: Foundations Chapter 1: Why Increase Media Literacy?
Chapter 2: Defining Media Literacy Chapter 3: The Media Literacy Model Chapter 4: Developing Media Literacy Part II: Knowledge Structures of Media Content Chapter 5: Reality and Media Messages Chapter 6: Entertainment Content Chapter 7: What Is News?
Chapter 8: Advertising Part III: Knowledge Structures of Media Industries Chapter 9: Development of the Mass Media Industries Chapter 10: Economic Perspective Chapter 11: Who Owns and Controls the Mass Media?
Chapter 12: What Is An Audience?
Part IV: Knowledge Structures of Media Effects Chapter 13: Broadening Our Perspective on Media Effects Chapter 14: How Does the Effects Process Work?
Chapter 15: Effects on Institutions Part V: Increasing Media Literacy Chapter 16: The Importance of Real-World Knowledge Chapter 17: Personal Strategy for Increasing Media Literacy Chapter 18: Helping Others Increase Media Literacy Part VI: Issues in Media Literacy Chapter 19: Media Influence on Sports Chapter 20: Media Violence Chapter 21: Privacy and Piracy With the Media Appendix A: Profiles of the Mass Media Industries Appendix B: Immediate and Long Term Effects of Media on Individuals Appendix C: Media Literacy Organizations References Index About the Author

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