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"This Media Literacy text goes far beyond any other I’ve seen in helping students learn how to become better informed media consumers rather than simply sponges which absorb whatever they see and hear from different mass media. Consequently, this textbook helps make basic concepts of Media Literacy valuable, memorable and meaningful long after the semester in which it is used."
"The book covers a range of material in an accessible and interesting way. Points of distinction: readability, accessibility, and comprehensiveness."
Preface Part I: Foundations Chapter 1: Why Increase Media Literacy?
Chapter 2: Defining Media Literacy Chapter 3: The Media Literacy Model Chapter 4: Developing Media Literacy Part II: Knowledge Structures of Media Content Chapter 5: Reality and Media Messages Chapter 6: Entertainment Content Chapter 7: What Is News?
Chapter 8: Advertising Part III: Knowledge Structures of Media Industries Chapter 9: Development of the Mass Media Industries Chapter 10: Economic Perspective Chapter 11: Who Owns and Controls the Mass Media?
Chapter 12: What Is An Audience?
Part IV: Knowledge Structures of Media Effects Chapter 13: Broadening Our Perspective on Media Effects Chapter 14: How Does the Effects Process Work?
Chapter 15: Effects on Institutions Part V: Increasing Media Literacy Chapter 16: The Importance of Real-World Knowledge Chapter 17: Personal Strategy for Increasing Media Literacy Chapter 18: Helping Others Increase Media Literacy Part VI: Issues in Media Literacy Chapter 19: Media Influence on Sports Chapter 20: Media Violence Chapter 21: Privacy and Piracy With the Media Appendix A: Profiles of the Mass Media Industries Appendix B: Immediate and Long Term Effects of Media on Individuals Appendix C: Media Literacy Organizations References Index About the Author