- Shopping Bag ( 0 items )
Ships from: Chatham, NJ
Usually ships in 1-2 business days
Media Literacy introduces students to the fascinating world that operates behind media messages.
Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.
"This Media Literacy text goes far beyond any other I’ve seen in helping students learn how to become better informed media consumers rather than simply sponges which absorb whatever they see and hear from different mass media. Consequently, this textbook helps make basic concepts of Media Literacy valuable, memorable and meaningful long after the semester in which it is used."
"The book covers a range of material in an accessible and interesting way. Points of distinction: readability, accessibility, and comprehensiveness."
PART ONE: INTRODUCTION
What Is Media Literacy?
Importance of Literacy
PART TWO: SKILLS
How Does the Human Mind Work?
Importance of Skills
PART THREE: KNOWLEDGE
What Is News?
What Is Entertainment?
Growth of the Mass Media Industries
Who Owns and Controls the Mass Media?
What Is an Audience?
Broadening the Persepective on Media Effects
How Do the Effect Processes Work?
Media Influence on Institutions
Importance of Real World Information
PART FOUR: PUTTING IT ALL TOGETHER
The Media Literacy Perspective
Strategies for Increasing Literacy