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Media Literacy introduces students to the fascinating world that operates behind media messages.
Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.
"This Media Literacy text goes far beyond any other I’ve seen in helping students learn how to become better informed media consumers rather than simply sponges which absorb whatever they see and hear from different mass media. Consequently, this textbook helps make basic concepts of Media Literacy valuable, memorable and meaningful long after the semester in which it is used."
"The book covers a range of material in an accessible and interesting way. Points of distinction: readability, accessibility, and comprehensiveness."
|Ch. 1||Why increase media literacy?||2|
|Ch. 2||Defining media literacy||15|
|Ch. 3||The media literacy model||32|
|Ch. 4||Developing media literacy||40|
|Ch. 5||Reality and media messages||60|
|Ch. 6||Entertainment content||73|
|Ch. 7||What is news?||101|
|Ch. 9||Development of the mass media industries||154|
|Ch. 10||Economic perspective||168|
|Ch. 11||Who owns and controls the mass media?||192|
|Ch. 12||What is an audience?||214|
|Ch. 13||Broadening our perspective on media effects||230|
|Ch. 14||How does the effects process work?||244|
|Ch. 15||Effects on institutions||262|
|Ch. 16||The importance of real-world knowledge||282|
|Ch. 17||Personal strategy for increasing media literacy||296|
|Ch. 18||Helping others increase media literacy||310|
|Ch. 19||Media influence on sports||328|
|Ch. 20||Media violence||347|
|Ch. 21||Privacy and piracy with the media||363|
|App. A||Profiles of the mass media industries||384|
|App. B||Immediate and long-term effects of media on individuals||415|
|App. C||Media literacy organizations||432|