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This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet.
Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.
PART I: FOUNDATIONS
1. What Is Media Literacy?
2. Developing Media Literacy
3. The Skills of Media Literacy
4. Importance of Knowledge Structures
PART II: KNOWLEDGE STRUCTURES OF MEDIA CONTENT
5. What Is News?
6. What Is Entertainment?
7. Commercial Advertising
PART III: KNOWLEDGE STRUCTURES OF MEDIA INDUSTRIES
8. Development of the Mass Media Industries
9. Economic Perspective
10. Who Owns and Controls the Mass Media?
11. Profiles of Media Industries
12. What Is an Audience?
PART IV: KNOWLEDGE STRUCTURES OF MEDIA EFFECTS
13. Broadening Our Perspective on Media Effects
14. Immediate Effects of Media on Individuals
15. Long Term Media Effects on Individuals
16. How Do the Effect Processes Work?
17. Media Influence on Institutions
PART V: PUTTING IT ALL TOGETHER
18. Importance of Real-World Information
19. The Media Literacy Perspective
20. Strategies for Increasing Media Literacy
About the Author