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Media Literacy / Edition 7
     

Media Literacy / Edition 7

by W. James Potter
 

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ISBN-10: 1483306674

ISBN-13: 9781483306674

Pub. Date: 11/19/2013

Publisher: SAGE Publications

This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media

Overview

This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media influence on sports; media violence; and privacy and piracy issues. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781483306674
Publisher:
SAGE Publications
Publication date:
11/19/2013
Edition description:
Seventh Edition
Pages:
536
Product dimensions:
7.40(w) x 9.00(h) x 1.00(d)

Table of Contents

PART 1: INTRODUCTION
1. Living in a Message-Saturated World
2. The Media Literacy Approach
PART 2: AUDIENCE
3. Individual Perspective
4. Industry Perspective on Audience
5. Children as a Special Audience
PART 3: INDUSTRY
6. Development of the Mass Media Industries
7. The Economic Game
PART 4: CONTENT
8. Reality Programming
9. News
10. Entertainment
11. Advertising
12. Interactive Media
PART 5: EFFECTS
13. Broadening Our Perspective on Media Effects
14. How Does the Media Effects Process Work?
PART 6: CONFRONTING THE ISSUES
15. Who Owns and Controls the Media?
16. Privacy
17. Piracy
18. Violence
19. Sports
PART 7: THE SPRINGBOARD
20. Helping Yourself and Others to Increase Media Literacy

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