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Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve
     

Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

by Christina Hamlett (Editor)
 
IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?

Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on

Overview

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?

Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to:
• Make influential connections
• Become sound-bite savvy
• Endear yourself to reporters
• Survive awkward moments
• Use social media wisely
• Manage a cost-effective campaign

Looking for that portal to media magic? It's right here in your hands.

Product Details

ISBN-13:
9781432786496
Publisher:
Outskirts Press, Inc.
Publication date:
06/14/2012
Pages:
288
Product dimensions:
5.00(w) x 8.00(h) x 0.65(d)

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