Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

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Overview

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?

Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's ...

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More About This Book

Overview

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?

Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to:
• Make influential connections
• Become sound-bite savvy
• Endear yourself to reporters
• Survive awkward moments
• Use social media wisely
• Manage a cost-effective campaign

Looking for that portal to media magic? It's right here in your hands.

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Product Details

  • ISBN-13: 9781432786496
  • Publisher: Outskirts Press, Inc.
  • Publication date: 6/14/2012
  • Pages: 288
  • Sales rank: 892,769
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.65 (d)

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