Media Management: A Casebook Approach

Overview

This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (4) from $17.23   
  • Used (4) from $17.23   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$17.23
Seller since 2005

Feedback rating:

(368)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Hardcover Good 0805806598 Hardcover shows moderate shelf wear. Text has highlighting.

Ships from: Cedar Park, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$17.25
Seller since 2013

Feedback rating:

(18)

Condition: Good
Good MINOR WEAR, GREAT FOR CLASS...........OFX/342.

Ships from: Bay, AR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$57.48
Seller since 2014

Feedback rating:

(227)

Condition: Good
Possible retired library copy, some have markings or writing.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$57.48
Seller since 2014

Feedback rating:

(227)

Condition: Very Good
Very good.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All cases, however, are designed to illuminate not only the differences present in management environments but the similarities between media companies. 48 short cases and three extended cases allow students to apply what they learn from reading and class discussions to situations faced by media managers.

The book's goals are:
* to provide access to a seldom-used approach to discussing media management
* to supplement currently available materials concerning issues relevant to managing a media organization.

Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors — former managers and/or employees in media organizations — are included throughout this volume.

Read More Show Less

Product Details

Meet the Author

George Sylvie received his PhD from the University of Texas, Austin where he is now Associate Professor in the Department of Journalism.

Jan LeBlanc Wicks received her PhD from Michigan State University and is now a professor in the Journalism Department at the University of Arkansas.

C. Ann Hollifield received her PhD from Ohio State and is now Associate Professor in the Grady College of Journalism and Mass Communication at the University of Georgia.

Stephen Lacy received his PhD from the University of Texas, Austin and is now teaches Professor of Journalism at Michigan State University.

Ardyth Broadrick Sohn received her PhD from Sourthern Illinois University and is a now Director of the Hank Greenspun School of Journalism and Media Studies at University of Nevada, Las Vegas.

Read More Show Less

Table of Contents

Introduction
1 Decision Making 1
Case 1.1 Assignment: Looking at Past Decisions 26
Case 1.2 Assignment: Future Decision Making 27
Case 1.3 Assignment: Programming Decisions 27
2 Structure of Media Organizations 29
Case 2.1 The Case of Learning about the Bottom from the Top 51
Case 2.2 The Case of the New Editor 53
Case 2.3 The Case of Helping Reporters at the Brighton Light 55
Case 2.4 The Case of How Much Work in the News Bureau 57
Case 2.5 The Case of the Paper Glut at the Herald-Telegraph 59
3 Leadership and the Workforce 61
Case 3.1 The Case of Management in Transition 82
Case 3.2 The Pit Bull Case 90
Case 3.3 The Case of Managing a Corporate Task Force: Repositioning "Live at Five" 92
Case 3.4 The Case of Sagging Morale 96
4 Motivation 102
Case 4.1 The Case of the Sluggish Quality Circle 122
Case 4.2 Case of Big Egos in Broadcasting 124
Case 4.3 The Case of the Meandering Task Force 125
Case 4.4 Assignment: Charting Participation 127
Case 4.5 The Case of Mid-career Motivation 128
5 Media Regulation and Self-Regulation 131
Case 5.1 The Case of a Father's Dilemma: Sell or Pass On? 166
Case 5.2 The Case of Who's Protecting the Patients 168
Case 5.3 The Case of the Frustrated Copywriter 170
Case 5.4 The Case of the Rent-A-Wreck Trade Out 172
Case 5.5 Assignment: Monitoring Advertising for Children 174
6 Market Analysis 175
Case 6.1 Assignment: Determining Radio Market Structure 202
Case 6.2 The Case of Examining a Local Television News Market 203
Case 6.3 Assignment: Assessing Quality of Newspaper Content 205
Case 6.4 The Case of Starting a City Magazine 206
Case 6.5 The Case of Analyzing a Suburban Newspaper Market 212
7 Planning 216
Case 7.1 Case of Planning Human Resources at WXPT 238
Case 7.2 Assignment: Evaluating Human Resources 241
Case 7.3 The Case of Planning at a Journalism Magazine 242
Case 7.4 The Case of Setting Goals in a Suburban Market 245
Case 7.5 The Case of Setting Goals for a Radio Station 247
8 Marketing and Research 251
Case 8.1 The Case of WZZY's Dilemma: Do We Need a New Format? 272
Case 8.2 Assignment: Analyzing a Media Market 274
Case 8.3 Assignment: Conducting a Situation Analysis and Developing Advertising and Media Recommendations 276
Case 8.4 Assignment: Measuring Newspaper Quality 278
Case 8.5 Assignment: Should the News Anchor Be Fired? 278
Case 8.6 Assignment: Starting a Local Magazine 280
Case 8.7 Assignment: Dealing with Cable Customer Dissatisfaction 281
9 Budgeting and Decision Making 282
Case 9.1 The Case of Cutting the Budget at Metro Monthly 300
Case 9.2 The Case of Budgeting at WARP 303
Case 9.3 Assignment: Forecasting to Start a Radio Station 304
Case 9.4 The Case of Distributing the Wealth at KOOL 305
Case 9.5 The Case of Toxic Waste in Carlyle 306
10 Technology and the Future 308
Case 10.1 The Case of So You Want to be a Big Wheel, Huh? 325
Case 10.2 The Case of The Ties That Bind You 328
Case 10.3 The Case of The Technology of Choice 330
Case 10.4 The Case of The Glittering Sins 334
Extended Case Studies 336
The Case of Facing the Competition in Mount Pleasant 336
The Case of Chaos in Chattanooga: The War at WOOF-TV 354
The Case of Videotext and the Knoughton Post 366
References 372
Author Index 384
Subject Index 388
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)