Media Management: A Casebook Approach / Edition 4

by George Sylvie, Jan Wicks, LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn, Broadrick

Overview

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world'scenarios that help students anticipate and prepare for experiences in their future careers.

Among the additions to this fourth edition are

• Increased discussions on groups, vision, change, diversity, and management styles;
• Additional media-sensitive examples within each section of the text;
• A new chapter on knowledge management;
• Ethics integrated into law and leadership discussions;
• A primer in global markets, technology, and policy;
• In-depth consideration into the aspects of change; and
• Increased emphasis on analysis.

This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Product Details

ISBN-13:	9780805861976
Publisher:	Taylor & Francis
Publication date:	08/16/2007
Series:	Routledge Communication Series
Edition description:	REV
Pages:	432
Product dimensions:	6.00(w) x 9.00(h) x 1.00(d)

About the Author

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

Table of Contents

Table of Contents: Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. Management of Global Media Organizations. Innovation and the Future. Law, Regulation, and Ethics. Planning. Market Analysis. Marketing and Research. Making Sense of It All: Managing Knowledge. Extended Case Studies.

Editorial Reviews

As the media industries have undergone drastic transformation, the authors of Media Management: A Casebook Approach have created a timely and appropriate response. The 5^th edition book teaches students how to manage legacy media organizations, how to cope with change, and how to start their own media organizations. It is a valuable addition to the tools available for training future media leaders. Stephen Lacy, Professor, Michigan State University

The fifth edition of this impressive book focuses on innovation both inside legacy media organization and in the burgeoning world of entrepreneurs. Diverse and engaging case studies complement guidance on building ethical relationships, fostering creativity, managing change in a global environment, and planning for the unpredictable. Media Management is an invaluable resource for the leaders we need. Jane B. Singer, Professor of Journalism Innovation, City University London

If you want to make career in the media industry: Read this book! If you want to establish your own media firm: Read this book! If you want to prepare for your exam: Read this book! The outstanding performance of this book consists of a both detailed and comprehensive analysis of media management. The instructive case studies support students and professionals to understand the tasks and the challenges of an industry in change. The authors pick up these change and concentrate on managing journalism as well as on managing entertainment, on the tasks of CEO’s in conglomerates as well as on entrepreneurial management. Klaus-Dieter Altmeppen, Professor, Catholic University of Eichstätt-Ingolstadt

Underscoring and reinforcing concepts like globalization, the importance of the ability to manage change and the shifting nature of media work, Media Management, Fifth Edition continues to provide students and others with the tools they need to understand and manage the challenges of 21^st century media industries. Marianne Barrett, Senior Associate Dean and Louise Solheim Professor, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

From the Publisher