Media Management in the Age of Giants: Business Dynamics of Journalism / Edition 2

Media Management in the Age of Giants: Business Dynamics of Journalism / Edition 2

by Dennis F. Herrick
     
 

ISBN-10: 0826351638

ISBN-13: 9780826351630

Pub. Date: 08/15/2012

Publisher: University of New Mexico Press

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and

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Overview

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Product Details

ISBN-13:
9780826351630
Publisher:
University of New Mexico Press
Publication date:
08/15/2012
Pages:
416
Sales rank:
682,334
Product dimensions:
8.90(w) x 6.00(h) x 1.10(d)

Table of Contents

Preface
Ch. 1Responsibilities of Media and Journalism3
Ch. 2Preparing Yourself for Management39
Ch. 3Motivation and the Work Force67
Ch. 4Qualities of Leadership and Management105
Ch. 5Decision-Making135
Ch. 6Media Ethics, Regulation and Laws167
Ch. 7Operations and Structure of News Media Companies189
Ch. 8Budgeting and Financial Management227
Ch. 9Sales, Marketing and Market Analysis263
Ch. 10Consolidation and Convergence303
Ch. 11Entrepreneurship341
Ch. 12Technology Creates New Media363
Index389

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