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Media Management Review
     

Media Management Review

by Charles Warner
 

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This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who

Overview

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

Product Details

ISBN-13:
9781136487224
Publisher:
Taylor & Francis
Publication date:
10/12/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
3 MB

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