Media, Markets, and Democracy / Edition 1

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The mass media and free press should serve people both as consumers and as citizens. Critics claim that government interventions in media markets prevent audiences from getting the media products they want. Political theorists assert that a free press is essential for democracy. The critics' claim is incorrect and the theorists' assertion is inadequate as a policy or constitutional guide. Even if markets properly provide for people's desires or preferences for most products, Part I of this book shows that unique aspects of media products systematically cause markets to fail in respect to them. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, good media policy, and proper constitutional principles. While implicitly favoring a theory of "complex democracy," Part II makes it clear that the choice among democratic theories is crucial for understanding what should be meant by a free press. Part III explores one currently controversial issue - international free trade in media products. Contrary to the American negotiating position relating to media products, both economic and democratic theory justify deviations from free trade.
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Editorial Reviews

From the Publisher
"This is the kind of book that students should be encouraged to read and discuss as they take a media history course." American Journalism

"By combining insights from political science, economics, and law, Baker creates a highly useful road map for individuals interested in thinking about what government can or should do to improve the media's contribution to the operation of elections and government." Political Communication

"By combining insights from political science, economics, and law, Baker creates a highly useful road map for individuals interested in thinking about what government can or should do to improve the media's contribution to the operation of elections and government." - James T. Hamilton, The Political Communication

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Product Details

  • ISBN-13: 9780521009775
  • Publisher: Cambridge University Press
  • Publication date: 11/5/2001
  • Series: Communication, Society and Politics Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 392
  • Product dimensions: 5.98 (w) x 8.98 (h) x 0.87 (d)

Table of Contents

Pt. I Serving Audiences 1
1 Not Toasters: The Special Nature of Media Products 7
2 Public Goods and Monopolistic Competition 20
3 The Problem of Externalities 41
4 The Market as a Measure of Preferences 63
5 Where To? Policy Responses 96
Pt. II Serving Citizens 123
6 Different Democracies and Their Media 129
7 Journalistic Ideals 154
8 Fears and Responsive Policies 164
9 Constitutional Implications 193
Pt. III An Illustration: International Trade 215
10 Trade and Economics 222
11 Trade, Culture, and Democracy 245
Conclusion 277
Postscript: The Internet and Digital Technologies 285
Notes 309
Index 365
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