Media, Myth, and Society

Overview

Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

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Media, Myth, and Society

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Overview

Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

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Product Details

  • ISBN-13: 9781137301666
  • Publisher: Palgrave Macmillan
  • Publication date: 10/30/2012
  • Pages: 144
  • Product dimensions: 5.70 (w) x 8.60 (h) x 0.70 (d)

Meet the Author

Arthur Asa Berger is a professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop; and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the jourbanal Humor and is on the editorial committee for Semiotica.

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Table of Contents

The Myth Model
The Structure of Myth
A Sociological Analysis of Myth
Psychoanalytic Approaches to Myth
The Semiotics of Myth
Hercules (aka Heracles) and Hercule Poirot
Heroes Against Monsters: Theseus and David
Odysseus and Athena

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