Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced / Edition 6

Paperback (Print)
Rent
Rent from BN.com
$40.32
(Save 75%)
Est. Return Date: 09/26/2014
Buy Used
Buy Used from BN.com
$98.38
(Save 39%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Paperback)
  • All (31) from $1.99   
  • New (4) from $2.99   
  • Used (27) from $1.99   

Overview

MEDIA NOW, 2010 Update, 6th Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Read More Show Less

Product Details

  • ISBN-13: 9780495570080
  • Publisher: Cengage Learning
  • Publication date: 7/28/2009
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 573
  • Product dimensions: 8.50 (w) x 10.80 (h) x 1.10 (d)

Meet the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications and Graduate Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. Previously he was Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published numerous books, as well as articles and essays on international communications, global media, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in various journals, books, and other print publications. His primary teaching, research, and writing interests include: global media, international communication and cultural theory, the digital divide, and comparative analysis of new technologies. He conducts research and lectures abroad in Latin America, Asia, and Africa and has lead student trips to these regions. He is currently on the editorial board for the Howard Journal Of Communications, Studies In Latin American Popular Culture, and Revista Intercom. Visit Straubhaar on the Web at http://rtf.utexas.edu/faculty/straubhaar.

Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet an

Dr. Lucinda Davenport serves as Director of the Media and Information Studies Ph.D. Program and the School of Journalism's Director of Graduate Programs at Michigan State University. She recently held the position of Dean for Graduate Education in the College of Communication Arts and Sciences. She received the Quality in Teaching Award from MSU and has earned national awards for her research projects, which focus mainly on news media and digital technologies, CMC, media history, and journalistic ethics. She is on editorial boards of journals, and her research has been published and presented in conference papers, journal articles, and books. She has professional experience in newspaper, television, public relations, advertising, and online news. Her credentials include a Ph.D. in Mass Communication, an M.A. in Journalism, and a B.A. double major in Journalism and Radio/TV/Film. Her master's thesis and doctoral dissertation were first in the country on computerized information services and online news. Visit Lucinda D. Davenport on the Web at http://cas.msu.edu.

Read More Show Less

Table of Contents

Preface. 1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8/ Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Media Uses and Effects. 14. Media Policy and Law. 15. Media Ethics. 16. Global Communications Media.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 24, 2010

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)