Media Now 2012 Update / Edition 7

Media Now 2012 Update / Edition 7

by Joseph Straubhaar, Robert LaRose, Lucinda Davenport
     
 


MEDIA NOW empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material… See more details below

Overview


MEDIA NOW empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Product Details

ISBN-13:
9781439082652
Publisher:
Cengage Learning
Publication date:
01/01/2012
Edition description:
Older Edition
Pages:
592
Sales rank:
1,215,917
Product dimensions:
8.50(w) x 10.80(h) x 0.80(d)

Table of Contents


1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Video Games. 14. Media Uses and Effects. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >