Media Now: Communications Media in the Information Age

Media Now: Communications Media in the Information Age

by Joseph Straubhaar
     
 

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Addresses the origins, uses, and development of mass media, particularly the role of new technologies in the current changes in various forms of mass media. Covers the traditional mass media including magazines, books, newspapers, radio, film, and television, and the new media including computers, the Internet, and telecommunications. For students in the fields of… See more details below

Overview

Addresses the origins, uses, and development of mass media, particularly the role of new technologies in the current changes in various forms of mass media. Covers the traditional mass media including magazines, books, newspapers, radio, film, and television, and the new media including computers, the Internet, and telecommunications. For students in the fields of communications and media, advertising, journalism, and public relations. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780534551322
Publisher:
Wadsworth Publishing Company
Publication date:
01/28/2001
Edition description:
3RD BK&CDR
Pages:
576
Product dimensions:
7.94(w) x 9.94(h) x 0.90(d)

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