Media Now: Understanding Media, Culture, and Technology, 2008 Update / Edition 5

Media Now: Understanding Media, Culture, and Technology, 2008 Update / Edition 5

by Joseph Straubhaar, Robert LaRose
     
 

ISBN-10: 0495100471

ISBN-13: 9780495100478

Pub. Date: 02/08/2007

Publisher: Cengage Learning


How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while…  See more details below

Overview


How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has "news you can use" that will guide you to impact the media as much as they impact you.

Product Details

ISBN-13:
9780495100478
Publisher:
Cengage Learning
Publication date:
02/08/2007
Series:
Available Titles CengageNOW Series
Edition description:
Updated
Pages:
576
Product dimensions:
8.40(w) x 10.80(h) x 1.00(d)

Table of Contents


Preface. Part One: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. Part Two: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Communications Infrastructure. Part Three: MEDIA ISSUES. 13. Media Uses and Effects. 14. Media Policy and Law. 15. Media Ethics. 16. Global Communications Media.

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