Media Now: Understanding Media, Culture, and Technology (with CD-ROM and InfoTrac) / Edition 4

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Overview

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time. MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive. MEDIA NOW: UNDERSTANDING MEDIA, CULTURE AND TECHNOLOGY is that book!

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Product Details

  • ISBN-13: 9780534620196
  • Publisher: Cengage Learning
  • Publication date: 6/13/2003
  • Edition description: 4th with CD-ROM and InfoTrac
  • Edition number: 4
  • Pages: 544
  • Product dimensions: 8.44 (w) x 10.92 (h) x 0.74 (d)

Meet the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications and Graduate Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. Previously he was Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published numerous books, as well as articles and essays on international communications, global media, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in various journals, books, and other print publications. His primary teaching, research, and writing interests include: global media, international communication and cultural theory, the digital divide, and comparative analysis of new technologies. He conducts research and lectures abroad in Latin America, Asia, and Africa and has lead student trips to these regions. He is currently on the editorial board for the Howard Journal Of Communications, Studies In Latin American Popular Culture, and Revista Intercom. Visit Straubhaar on the Web at http://rtf.utexas.edu/faculty/straubhaar.

Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and much more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.

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Table of Contents

Preface. INTRODUCTION: MEDIA AND THE INFORMATION AGE. 1. Changing Media Environment. 2. Media Theory. THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Radio and Recorded Music. 6. Film and Video. 7. Television and Cable. 8. Computer Media and the Internet. 9. Communications Infrastructure. 10. Public Relations. 11. Advertising. MEDIA ISSUES. 12. Media Impacts. 13. Media Policy and Law. 14. Media Ethics. 15. Globalization of Communication Media.

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