Media Now: Communications Media in the Information Age / Edition 2

Media Now: Communications Media in the Information Age / Edition 2

by Joseph Straubhaar, Joseph D. Straubhaar
     
 

ISBN-10: 0534548288

ISBN-13: 9780534548285

Pub. Date: 07/01/1999

Publisher: Cengage Learning


This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to…  See more details below

Overview


This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to offer increased coverage to media effects and ethics and traditional media (newspaper, film, and TV).

Product Details

ISBN-13:
9780534548285
Publisher:
Cengage Learning
Publication date:
07/01/1999
Series:
Mass Communication
Pages:
556
Product dimensions:
8.06(w) x 10.03(h) x 0.80(d)

Table of Contents


Introduction MEDIA AND THE INFORMATION SOCIETY. 1. Changing Media Environment. 2. Media Theory. THE MEDIA 3. Books and Magazines. 4. Newspapers. 5. Radio/Recorded Music. 6. Film and Video. 7. Television and Cable. 8. Computer Media and the Internet. 9. Communication Infrastructure. 10. Public Relations. 11. Advertising. MEDIA ISSUES. 12. Media and the Individual. 13. Media and Society. 14. Media Policy, Law and Ethics. 15. Globalization of Communications Media.

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