Media Now: Communications Media in the Information Age / Edition 2

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This introductory text, known for its innovative coverage of technology and conversion, now offers a more streamlined narrative and an expanded table of contents. The text addresses the main media channels in our society, their interdependency in light of emergent technologies and foundation theories, and traditional concepts. The new edition has been revised to offer increased coverage to media effects and ethics and traditional media (newspaper, film, and TV).
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Product Details

  • ISBN-13: 9780534548285
  • Publisher: Wadsworth
  • Publication date: 7/1/1999
  • Series: Mass Communication
  • Edition number: 2
  • Pages: 556
  • Product dimensions: 8.06 (w) x 10.03 (h) x 0.80 (d)

Meet the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications and Graduate Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published numerous books, as well as articles and essays on international communications, global media, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in various journals, books, and elsewhere. His primary teaching, research, and writing interests include: global media, international communication and cultural theory, the digital divide, and comparative analysis of new technologies. He conducts research and lectures abroad in Latin America, Asia, and Africa and has lead student trips to these regions. He is currently on the editorial board for the HOWARD JOURNAL OF COMMUNICATIONS, STUDIES IN LATIN AMERICAN POPULAR CULTURE, and REVISTA INTERCOM.

Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication,social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and much more. In addition to his teaching and research, he is an avid watercolor painter and traveler.

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Table of Contents

Preface xiii
Introduction: Media and the Information Age
Chapter 1 The Changing Media Environment 1
Media Convergence 2
The Evolution of the Media 15
Conventional View of the Media 18
Types of Communication 20
The Media Now 21
The Digital Revolution 26
Summary and Review 32
Media Connection 34
Chapter 2 Media Theory 35
Media Economics 37
Critical and Cultural Studies 51
Societal Functions of the Media 57
Behavioral Theories 58
Diffusion of Innovations 61
Summary and Review 65
Media Connection 68
The Media
Chapter 3 Books and Magazines 69
History: Before and After Gutenberg 70
Technology Trends: From Chapbook to E-Book 85
Industry Going Global 90
Genres 97
Issues: Who Owns Information 99
Summary and Review 104
Media Connection 106
Chapter 4 Newspapers 107
Newspaper History: Journalism in the Making 108
Technology: Roll the Presses! 122
Industry: Keeping the News in Chains? 127
Issues: Responsible Reporting 134
Summary and Review 142
Media Connection 145
Chapter 5 Radio and Recorded Music 146
How the Sound Began 147
Technology: Let's Make Music 166
Industry: Radio Groups and Music Labels 172
Genres around the Dial 177
Cultural Impacts, Policy, and Ethical Issues 182
Summary and Review 187
Media Connection 191
Chapter 6 Film and Home Video 192
History: Golden Moments of Film 193
Technology: Making Movie Magic 207
Industry Organization 212
Film Content 216
Issues: Film and Society 220
Summary and Review 225
Media Connection 227
Chapter 7 Television 228
Technology: Inside Your TV 244
Industry: Who Runs the Show? 252
Genres: What's on TV? 262
Issues: Out of the Wasteland? 267
Summary and Review 274
Media Connection 277
Chapter 8 The Internet 278
History: From Building Bombs to Bugs Bunny 279
Technology: Moore's Law 284
Industry: David vs. Goliath 293
Content: What's on the Internet? 297
Issues: Who Shall Rule the Internet? 303
Summary and Review 309
Media Connection 312
Chapter 9 The Communications Infrastructure 313
History: Access for All? 314
Technology: Understanding the Infrastructure 320
Infrastructure Services 331
The Industry: The Telecom Mosaic 335
Issues: Infrastructure for Everyone 340
Summary and Review 345
Media Connection 347
Chapter 10 Public Relations 348
History: To Inform and Persuade 349
Technology: New Public Relations Venues 357
Genres: Forms of Public Relations 366
Industry: The Practice 369
Issues: In Whose Interest? 375
Summary and Review 379
Media Connection 381
Chapter 11 Advertising 382
History: Advertising Ages 383
Technology: New Media 389
The Anatomy of a Campaign 395
Genres: Forms of Persuasion 404
Issues: The Hidden Persuaders 412
Summary and Review 418
Media Connection 421
Media Issues
Chapter 12 Media and the Individual 422
Theories of Media Effects 434
Communications Media and Antisocial Behavior 438
Communications Media and Prosocial Behavior 446
Summary and Review 451
Media Connection 453
Chapter 13 Media and Society 454
Understanding Society and Culture 455
Social Issues 463
Communications Media and Social Institutions 469
Summary and Review 479
Media Connection 481
Chapter 14 Media Policy, Law, and Ethics 482
Policy, Law, and Ethics in Communications 483
Key Communications Policies 484
The Policy-Making Process 505
Ethics in the Communications Media 510
Summary and Review 516
Media Connection 518
Chapter 15 Globalization of Communications Media 519
Acting Globally, Regionally, and Nationally 520
International Regulation 549
Issues: Whose World Is It? 550
Summary and Review 555
Media Connection 557
Glossary 558
References 565
Index 575
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