Media of Mass Communication / Edition 9

Media of Mass Communication / Edition 9

by John Vivian
     
 

Designed to provide extra support, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the

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Overview

Designed to provide extra support, the Study Edition of Vivian’s Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field.

Rich with contemporary issues and trends including visual storytelling, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Product Details

ISBN-13:
9780205632541
Publisher:
Pearson
Publication date:
03/01/2009
Series:
MyCommunicationLab Series
Edition description:
Study Guid
Pages:
608
Product dimensions:
8.40(w) x 10.80(h) x 0.90(d)

Table of Contents

1the mass media2
2books30
3magazines54
4newspapers78
5records108
6movies132
7radio158
8television184
9the web218
10journalism248
11public relations284
12advertising312
13media research342
14mass communication364
15mass media and individuals384
16mass media and society414
17mass media and political systems436
18mass media law464
19ethics and the mass media492

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