Media, Organizations and Identity

Media, Organizations and Identity

by L. Chouliaraki
     
 

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.  See more details below

Overview

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Product Details

ISBN-13:
9780230515512
Publisher:
Palgrave Macmillan UK
Publication date:
12/09/2009
Edition description:
2010
Pages:
214
Product dimensions:
5.40(w) x 8.60(h) x 0.80(d)

Meet the Author

LILIE CHOULIARAKI is Prof of Media and Communications, Dept. of Media and Communications at LSE and Research Director of POlis, LSE's forum for debate and research in jourbanalism and society.

METTE MORSING (Ph.D.) is Professor and Director of CBS Center for Corporate Social Responsibility (cbsCSR) at Copenhagen Business School.

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